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The provided article snippet is essentially a paywall message, indicating that the full content discussing Hrithik Roshan's sudden internet popularity in the United States is only accessible to ETPrime members. This limitation prevents a comprehensive analysis of the phenomenon itself. However, even from this limited information, we can infer several potential reasons for the increased interest in the Indian actor. Firstly, Hrithik Roshan is a major Bollywood star with a considerable existing fanbase globally, including a significant diaspora population in the US. His films have consistently garnered international recognition, and his charismatic personality often attracts attention. Secondly, viral content spreads rapidly across the internet, and a single post or video featuring Roshan could easily trigger a surge in searches and online discussions. This could be anything from a clip of a dance performance to an interview excerpt that resonates with American audiences. Thirdly, the increasing globalization of entertainment, driven by streaming platforms and social media, makes it easier for international stars to gain visibility in different markets. Platforms like Netflix, Amazon Prime, and Disney+ have a vast reach and can introduce audiences to content and actors they might not have encountered otherwise. Roshan's films might be featured on these platforms, contributing to his increased recognition. Furthermore, social media platforms like TikTok, Instagram, and Twitter play a crucial role in disseminating information and driving trends. A viral challenge, a meme, or a short video featuring Roshan could quickly capture the attention of American users. Influencers and celebrities on these platforms also contribute significantly to shaping public opinion and introducing new trends. If prominent figures in the US have expressed their admiration for Roshan or his work, it could further amplify his visibility. Moreover, the article's mention of the question 'Who is he?' suggests that a significant portion of the American audience is not familiar with Roshan, highlighting the cultural differences and the varying levels of exposure to international cinema. This unfamiliarity can itself spark curiosity and drive further exploration, as people become interested in learning more about the actor and his background. The very act of searching 'Hrithik Roshan' on Google trends and other search engines can contribute to an increase in visibility and create a feedback loop. The more people search for him, the more prominent he becomes in search results, further attracting attention. The lack of accessible content beyond the paywall, unfortunately, limits our ability to determine the precise catalyst for this sudden surge in interest. It is possible that a specific event, such as a movie release, an award nomination, or a media appearance, triggered the initial spike in attention. Without access to the full article, it is difficult to provide a more detailed and nuanced explanation. However, based on the available information and general knowledge of internet trends and global entertainment, the factors outlined above are likely contributing to Roshan's growing popularity in the United States. The article's reliance on ETPrime membership for access highlights the evolving media landscape, where access to exclusive content is increasingly being monetized. This trend can limit the accessibility of information and create disparities in knowledge, as only those willing to pay for subscriptions can access the full details of news stories and cultural phenomena. In conclusion, while the precise cause of Hrithik Roshan's sudden internet sensation in the US remains unclear due to the restricted access to the full article, factors such as his existing global fanbase, the globalization of entertainment, social media trends, and the inherent curiosity surrounding unfamiliar figures likely contribute to his growing recognition. The article serves as a reminder of the increasing importance of ETPrime, or other media subscription access, in accessing comprehensive news and entertainment content. It's an interesting and notable shift in the modern information age.