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The Hindi dubbed version of Pushpa: The Rule continues its phenomenal run at the box office, shattering expectations and rewriting records. In just 18 days, the film has not only outperformed other major Hindi releases but has also cemented its place as a significant cultural phenomenon. Its success stands in stark contrast to the relatively underwhelming performance of the original Telugu version, highlighting the specific appeal of the film to the Hindi-speaking audience. This success isn't entirely unexpected, given the first installment's popularity in the Hindi market, demonstrating a strong existing fanbase eager for the sequel. The film’s characterization and narrative resonated profoundly with the non-South Indian audience, proving to be a key driver in its box office triumph.
The third weekend of Pushpa 2 (Hindi) witnessed another surge in ticket sales, recording the highest third-weekend collections for a Hindi film. The cumulative box office figures are staggering. After 18 days, the net collections in India stand at a monumental ₹692.50 crore, translating to a gross of ₹817.15 crore, factoring in taxes. The overseas gross adds another ₹115 crore, bringing the worldwide gross total to a colossal ₹932.15 crore. This impressive figure allows Pushpa 2 (Hindi) to surpass established blockbusters like Secret Superstar (₹902.92 crore), Animal (₹910.72 crore), and Salman Khan’s Bajrangi Bhaijaan (₹915 crore) in the worldwide box office rankings for Hindi films.
Currently, Pushpa 2 (Hindi) sits comfortably in fourth place among the highest-grossing Hindi films of all time, trailing only Dangal (₹2059.04 crore), Jawan (₹1163.62 crore), and Pathaan (₹1069.85 crore). The film's remarkable performance showcases the potential of well-executed marketing strategies that cater to specific audience preferences. The strategic focus on the Hindi market rather than a pan-Indian approach seems to have paid off handsomely, proving the power of targeted marketing and understanding the cultural nuances of a specific demographic. The success of Pushpa 2 also highlights the increasing acceptance and popularity of South Indian films among Hindi-speaking audiences.
The film’s trajectory is truly remarkable, and its producers and distributors have every reason to celebrate. With just ₹67.85 crore more in worldwide gross revenue, Pushpa 2 (Hindi) will achieve a historic milestone— becoming the first Hindi-dubbed film from South India to cross the ₹1000 crore mark globally. This would be a testament not only to the film's quality but also to the evolving dynamics of the Indian film industry, where regional cinema is increasingly gaining national and international recognition. The success underscores the burgeoning demand for diverse narratives and the capacity for South Indian films to reach a wider audience with the right approach.
The film’s success is a compelling case study for future film releases, demonstrating the value of understanding and targeting specific audience segments and the importance of capitalizing on existing fan bases. The remarkable box office performance will surely inspire more filmmakers to consider the immense potential of the Hindi market for films originating outside of Bollywood. This success story not only celebrates Allu Arjun's star power but also underscores a broader trend in the Indian film industry, signifying the breaking down of regional barriers and the increasing popularity of diverse cinematic storytelling across the country.