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Maruti Suzuki India, a leading automotive manufacturer, is gearing up to significantly enhance its exports with the upcoming launch of the new version of its compact sedan, the Dzire. The company is targeting key markets like the UAE, Saudi Arabia, Chile, Mexico, and various Latin American countries to drive its export growth. Maruti Suzuki is aiming to ship over 300,000 units overseas in the current fiscal year, a substantial increase from its exports just four years ago, which were below 100,000 units annually. This ambitious goal reflects the company's confidence in the potential of the new Dzire model in international markets.
The company's export strategy centers around expanding its model portfolio and targeting new geographic markets. The new Dzire, with its sleek design, advanced technologies, and standard six airbags, is expected to be well-received internationally. Maruti Suzuki is also eyeing a return to the European and Japanese markets with its upcoming electric SUV, further bolstering its global presence. The company believes that increasing model availability in more regions is a key factor in driving export growth.
On the domestic front, Maruti Suzuki is looking to strengthen its position in the sedan segment, which is facing increasing competition from SUVs. The new Dzire is expected to play a vital role in this endeavor. The outgoing Dzire model achieved impressive sales figures, exceeding 160,000 units last year. The company anticipates further growth with the introduction of the new model. Despite the shrinking sedan market, Maruti Suzuki remains committed to this segment, acknowledging that the demand for SUVs may eventually stabilize. As the market leader, the company believes in offering a diverse product range to cater to various consumer preferences.
Maruti Suzuki's focus on both domestic and international markets is a testament to its commitment to growth and innovation. The company's strategy of expanding its model portfolio and targeting new markets, coupled with its emphasis on product quality and customer satisfaction, positions it favorably for future success in the automotive industry.
Source: Maruti Suzuki Looks To Enhance Exports With Upcoming New Dzire Sedan