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In a bid to gain a deeper understanding of his company's operations and connect with his employees' daily experiences, Zomato CEO Deepinder Goyal decided to trade his executive suit for a delivery agent's uniform and hit the streets. Accompanied by his wife, Grecia Munoz, Goyal spent a day delivering food orders, offering a unique perspective on the challenges and rewards of this often-overlooked role. This hands-on approach, documented on Goyal's Instagram, generated a wave of online discussions, eliciting both admiration and criticism from the public.
The photos and videos shared by Goyal depicted him and his wife navigating the streets on their delivery bikes, engaging with customers, and experiencing the realities of the delivery process firsthand. The post resonated with many, garnering over 28,000 likes and generating numerous comments praising Goyal and his wife for their willingness to step outside their comfort zones and experience the work that forms the backbone of their business. Many appreciated the gesture as a genuine attempt to connect with the workforce and gain firsthand insights into their daily lives.
However, the post also attracted a significant number of criticisms, with some questioning the authenticity of Goyal's intentions and labelling the entire exercise as a publicity stunt designed to garner positive public attention. Critics pointed to Zomato's recent controversies, including the hefty platform fees charged from its customers, and suggested that the CEO's act was simply a public relations manoeuvre to deflect negative publicity. While some expressed gratitude for the effort, others questioned the long-term impact of a single day of delivery on Goyal's understanding of the systemic challenges faced by the delivery agents and whether the experience would translate into tangible improvements in their working conditions.
Source: Zomato CEO Deepinder Goyal, wife turn delivery agents for a day, internet reacts