 |
|
Nithin Kamath, co-founder of Zerodha, a popular Indian stockbroking platform, has defended the company's policy of minimizing notifications to customers. While acknowledging that this approach may hurt short-term business by potentially hindering user engagement, Kamath strongly believes that it ultimately fosters long-term trust and customer appreciation. He articulates Zerodha's philosophy as “don’t do unto others what you don’t want done unto you,” implying a commitment to ethical and user-centric practices.
The article details how Kamath views the avoidance of unnecessary notifications as a means of preventing users from being “triggered to trade.” This approach, he argues, helps prevent impulsive decisions and encourages users to make informed investment choices based on their own analysis rather than being influenced by external triggers. In doing so, Zerodha prioritizes the long-term wellbeing of its customers over short-term gains, aiming to build lasting relationships built on trust and transparency.
The article also highlights the contrasting views on this policy. While some users applaud Zerodha's approach, praising the platform's lack of intrusive marketing and focus on user experience, others express frustration over the lack of portfolio performance metrics like XIRR and CAGR, arguing that these features should be readily available. This critique highlights the complexities of balancing user experience with providing comprehensive data and metrics. It underscores the ongoing challenge of finding the right balance between simplifying the user interface and providing comprehensive information.
Ultimately, Kamath's stance on notifications reflects a larger trend in the tech industry towards ethical business practices and a focus on long-term customer value. By prioritizing user experience and fostering trust, Zerodha aims to build a loyal customer base that appreciates the platform's commitment to ethical and transparent practices. This approach, while potentially impacting short-term profits, emphasizes the value of building a sustainable business model based on long-term customer loyalty and trust.
Source: 'Good In The Long Term': Nithin Kamath On Zerodha's No Notification Policy