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The Godavari region in India recently witnessed a significant event in the business sector with the draw of lots held for 588 liquor shop licenses. This event attracted a staggering number of 17,430 aspirants across four districts, namely Kakinada, East Godavari, West Godavari, and Dr. B.R. Ambedkar Konaseema. The draw of lots took place on October 14th, 2023, at the respective district headquarters, marking a crucial step towards the allotment of these licenses.
The process involved a rigorous selection procedure, with each district witnessing a considerable number of applications. Notably, West Godavari district received the highest number of applications at 5,627, followed by East Godavari with 4,384 applications. Dr. B.R. Ambedkar Konaseema district witnessed 4,087 applications, while Kakinada district received 3,332 applications. The intense competition highlights the lucrative nature of the liquor business in the region, with aspiring entrepreneurs seeking to establish their presence in this market.
The allotment of the licenses is expected to have a significant impact on the local economy. The application fees alone generated a substantial revenue of ₹112.54 crore for the West Godavari district administration. The license to operate these liquor shops is valid until 2026, offering a period of three years for the licensees to establish and operate their businesses. The success of these businesses will depend on various factors, including location, marketing strategies, and customer service, with competition likely to be fierce in this saturated market.
Source: Draw of lots held for 588 liquor shops in Godavari region