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Apple has recently launched its latest iPhone, the iPhone 15, in India. The phone is priced at Rs 69,900, which is a significant price point for the Indian market. However, Apple has implemented a strategy to attract customers by offering free earbuds worth Rs 6,900 with the purchase of the iPhone 15. This move is likely a response to the intense competition in the Indian smartphone market, where brands like Samsung and Xiaomi are constantly pushing out new models at competitive prices.
The absence of bank card discounts for the iPhone 15 might be attributed to Apple's recent price reduction. The company recently lowered the price of the iPhone 15 by Rs 10,000. This price cut could have been implemented to attract customers who were previously hesitant to purchase the device due to its higher price tag. The free earbuds offer could be a further incentive to entice customers and make the iPhone 15 a more compelling purchase.
The iPhone 15's availability with free earbuds presents a compelling proposition for consumers in India. The price reduction and bundled earbuds offer a tangible value proposition, particularly when compared to other smartphone brands operating in the market. It remains to be seen how this move will impact Apple's sales figures in India, but the company is clearly aiming to gain a stronger foothold in this strategically important market.
Source: Apple giving free Rs 6,900 worth earbuds with iPhones