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Apple is making significant moves to bolster its presence in the Indian market, announcing plans to open four new retail stores and ramping up its local manufacturing efforts. This strategic expansion underscores the company's commitment to growing its footprint in a region with immense economic and technological potential.
The four new Apple stores, scheduled to open in 2024, will be strategically located in major Indian cities: Pune, Bengaluru, Delhi-NCR, and Mumbai. This expansion follows the inauguration of Apple's first two stores in India in April 2023, in Delhi and Mumbai. These retail outlets offer customers a direct and immersive experience with Apple's products and services, fostering stronger brand loyalty and driving sales.
In a significant development, Apple has announced that it is now manufacturing the entire iPhone 16 lineup, including the premium iPhone 16 Pro and iPhone 16 Pro Max, in India. This move marks a major step forward in Apple's commitment to local production. The company has been assembling iPhones in India since 2017, and this latest announcement signals a deepening of its manufacturing capabilities in the region.
The 'Made in India' iPhone 16 Pro and iPhone 16 Pro Max are expected to be available for purchase both domestically and internationally, potentially enhancing Apple's competitiveness in the global market. This move aligns with the Indian government's 'Make in India' initiative, aimed at boosting local manufacturing and attracting foreign investment.
Apple's expanded retail network and local manufacturing efforts are poised to further drive its growth in India. The company's investment in India's tech ecosystem demonstrates the strategic importance of this market, with its massive consumer base and rising demand for technology.
Source: Apple to open 4 more stores in India, announces 'Made in India' iPhone 16 Pro models