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The much-anticipated film 'GOAT' (Greatest Of All Time), starring Thalapathy Vijay, has experienced a mixed reception at the box office, particularly in the Telugu states of Andhra Pradesh and Telangana. Despite a strong overall performance, the film's earnings in these regions fell significantly short of expectations, resulting in substantial financial losses for Telugu distributors. Reports indicate that the Telugu dubbing rights for 'GOAT,' directed by Venkat Prabhu, were sold for a considerable sum of over Rs 16 crore. However, the film failed to attract audiences in the Telugu market, leading to estimated losses of Rs 13 crore for distributors. This stark contrast in performance highlights the unpredictable nature of the film industry and the importance of understanding regional audience preferences.
The film's underwhelming performance in Andhra Pradesh and Telangana stands in stark contrast to its success in other regions, including Tamil Nadu and the USA. Despite Vijay's substantial popularity and prior successes in these states, 'GOAT' failed to resonate with the Telugu audience. This suggests that the film's content, marketing strategy, or possibly even the timing of its release, may not have aligned with audience expectations in the Telugu market. The film's inability to capitalize on Vijay's established fan base in the region raises questions about the film's overall appeal and the efficacy of its marketing and distribution efforts.
Despite the setbacks in the Telugu states, 'GOAT' has achieved significant global success. Within six days of its release, the film garnered a net collection of Rs 162.75 crore and a worldwide gross of Rs 318 crore. However, it's worth noting that the film only managed to generate an estimated Rs 90 lakh in the Telugu region, highlighting the disparity in its reception across different markets. This discrepancy underscores the importance of tailoring content and distribution strategies to specific audiences. Vijay's decision to step away from cinema for a political career adds another layer to the film's narrative, as it serves as a potential swansong for the star. The anticipation surrounding 'GOAT' was heightened by this impending transition, further contributing to the film's overall buzz and its eventual box office performance.
Source: Telugu Distributors Of GOAT Lose Rs 13 Crore In Andhra And Telangana: Reports