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Reliance Retail Ventures and Delta Galil Industries, a global apparel manufacturer and marketer, have announced a strategic 50/50 joint venture. This partnership aims to establish an apparel innovation platform specifically designed to cater to the needs of Indian consumers. The collaboration will leverage Delta Galil's extensive experience in the intimate apparel and activewear markets, enabling it to further expand its presence within India.
The joint venture will utilize both companies' strengths. Delta Galil will bring its expertise in designing and manufacturing intimate apparel and activewear, while Reliance Retail will contribute its extensive retail network and strong brand recognition within the Indian market. This partnership is expected to create a powerful force in the Indian apparel industry, capitalizing on the growing demand for these product categories.
The collaboration will benefit both companies in various ways. Delta Galil gains access to a vast consumer base through Reliance Retail's network. In return, Reliance Retail benefits from Delta Galil's innovation capabilities and its established expertise in the intimate apparel and activewear sectors. This joint venture is expected to drive growth in both companies' businesses, particularly in the Indian market.
Source: Reliance Retail, Delta Galil launch JV to drive apparel innovation in India