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Bollywood star Ranbir Kapoor, known for his captivating performances in films, has ventured into the world of entrepreneurship with the launch of his new lifestyle brand, Arks. The announcement of this venture coincided with his 42nd birthday celebration on September 28th, sparking curiosity and excitement among his fans. The brand's official Instagram page unveiled its first video featuring Ranbir, offering a glimpse into his vision for Arks.
The video showcases Ranbir lying under the night sky, gazing at the stars. He then traces a symbol in the air, creating an air of mystery and intrigue. Accompanied by the caption, 'Meet the founder. He's not on social media,' the video hints at a brand that values exclusivity and a connection to the deeper aspects of life. While the brand's official page has already amassed over 30 thousand followers, the bio simply states 'work in progress,' leaving fans eager for further details. The lack of concrete information has fuelled speculation about the brand's specific focus, with some fans predicting a sneaker line, while others anticipate a broader range of fashion and lifestyle products.
The launch of Arks has been met with enthusiastic responses from Ranbir's fans, who are excited to see him explore new horizons beyond his acting career. Social media platforms have buzzed with comments, with fans sharing their interpretations of the brand's name and logo. Some connect the name to the initials of Ranbir's family - Alia, Raha, Ranbir Kapoor, and Sons. Others interpret it as a reference to Noah's ark, symbolizing a vessel of hope and renewal. The positive reactions from Ranbir's wife, Alia Bhatt, his mother, veteran actress Neetu Kapoor, and sister Riddhima Kapoor Sahni, have further fueled the excitement surrounding Arks.
Beyond the entrepreneurial venture, Ranbir remains active in the film industry. He is currently working on Sanjay Leela Bhansali's 'Love And War' alongside Alia Bhatt and Vicky Kaushal. He is also set to play Lord Ram in 'Ramayana,' sharing the screen with Sai Pallavi. His recent roles include 'Animal' with Triptii Dimri and Rashmika Mandanna, and he has a sequel titled 'Animal Park' in the pipeline. With his acting career thriving and his new venture taking flight, Ranbir Kapoor continues to captivate audiences and demonstrate his versatility in various domains.
Source: Ranbir Kapoor unveils new business venture Arks on 42nd Birthday, fans curious about the brand