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The article delves into the story of Nandini, a prominent milk brand in South India, now selected to supply ghee for the famed laddus at Tirupati temple. The shift comes after controversy arose regarding adulterated laddus, prompting the Andhra Pradesh government to change the ghee supplier. Nandini, owned by the Karnataka Cooperative Milk Producers’ Federation Limited (KMF), is a household name known for its quality dairy products. The article highlights the rich history of KMF, tracing its origins to the 1950s and its evolution into a major player in the dairy industry.
The article further details KMF's structure, its network of dairy unions and cooperative societies, and its commitment to supporting small farmers. It emphasizes the federation's daily payments to milk producers, highlighting its role in empowering rural communities. A comparison is drawn between KMF and Amul, Gujarat’s dairy giant, with both showcasing significant turnover and product portfolios. However, the article also notes a competitive tension between the two, particularly evident when Amul sought to expand its retail presence in Karnataka.
The article underscores the significance of this selection for Nandini, showcasing its growing influence beyond Karnataka. The change in supplier for Tirupati laddus signifies Nandini's quality and reputation. The narrative also provides a deeper understanding of the Indian dairy industry, highlighting the influence of cooperatives like KMF and Amul in shaping its landscape. The article concludes with the implication of this new partnership for both Nandini and the Tirupati temple, suggesting a potential boost for the brand and a commitment to upholding the sanctity of religious offerings.
Source: Who Owns 'Nandini,' the Brand That Will Be Supplying Ghee for Tirupati Laddus?