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Diljit Dosanjh, a popular Punjabi singer and actor, has ignited controversy with the high price of tickets for his upcoming 'Dil-Luminati' India Tour. Despite selling out within minutes of going on sale, the concert's hefty price tag has drawn ire from fans and social media users, sparking debates about accessibility and affordability in the entertainment industry.
The cheapest ticket for the tour, located in the Silver Area, was priced at ₹1499. Prices escalated for the Golden Area, ranging from ₹3999 to ₹5999 across different phases. Fan pit tickets, with early bird discounts, were sold at ₹9999 and ₹12999. In Delhi, the highest priced tickets reached ₹19,999 for the Fan Pit section, leading to a chorus of criticism from fans who feel the prices are out of reach for many.
Social media erupted with reactions to the exorbitant ticket prices, with many expressing their disappointment and frustration. Influencer Saumya Sahni took to Instagram to voice her concern, arguing that the cost of attending the concert is unreasonable given the limited number of cities Dosanjh will perform in. She highlighted the limited access to entertainment options for the middle class, especially in the absence of affordable, multilingual performers. Other users echoed Sahni's sentiment, comparing the high ticket prices to the cost of attending a major cricket match, a beloved sport in India.
Despite the backlash, organizers remain optimistic about the tour's success, highlighting the strong demand for Diljit Dosanjh's performances. Janamjai Sehgal, Business Head of Saregama India Ltd., noted that over 1.5 lakh tickets have already been sold and anticipates a total audience of around 2 lakh across 10 venues. The tour is scheduled to begin in Delhi on October 26th and will continue for two months, spanning various cities across India, including Hyderabad, Ahmedabad, Lucknow, Pune, Kolkata, Bangalore, Indore, Chandigarh, and Guwahati.
The controversy surrounding the 'Dil-Luminati' tour raises important questions about the affordability of entertainment in India, particularly for middle-class audiences. While the demand for Diljit Dosanjh's performances is undeniable, the high ticket prices raise concerns about access and equity within the entertainment industry. This incident underscores the need for a more inclusive and accessible approach to pricing for cultural events, ensuring that entertainment remains accessible to a wider demographic.