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Devara, the highly anticipated film starring Jr.NTR, is set to hit theaters on September 27th, generating significant buzz within the Telugu film industry. The film's theatrical rights have been sold for a record-breaking 215 Cr, excluding GST and including P&P costs, marking the highest-ever pre-release business for Jr.NTR. This substantial figure reflects the immense anticipation surrounding the film and the actor's immense star power.
Devara's strong pre-release performance extends beyond domestic markets. Overseas pre-sales have already reached an impressive $2.5 Mn, demonstrating a global audience eager to witness the film's release. This international interest is further evidenced by the film's grant of a hike in A.P. and the anticipation of a similar increase in Telangana, indicating the strong box office potential Devara holds.
Area-wise, the pre-release business for Devara breaks down as follows: Nizam (42 Cr), Ceded (23 Cr), Andhra (50 Cr), totalling 115 Cr domestically. In addition, the film has secured 16 Cr from Karnataka, 9 Cr from TNK, and 45 Cr from the rest of India. The overseas advance bookings contribute an additional 30 Cr to the film's overall pre-release business, bringing the total to 215 Cr.
Source: Devara Worldwide Pre-Release Business – Record for Jr.NTR