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Apple's annual September event, dubbed 'It's Glowtime,' is poised to unveil a new generation of iPhones and Apple Watches infused with artificial intelligence (AI). While past events have focused on flagship iPhones and stylish Apple Watches, this year, investors are keenly observing whether Apple can convince consumers to embrace AI-driven hardware amidst a slowing economy and sluggish consumer electronics sales.
Although brands like Microsoft, Samsung, and Google have attempted to sell AI hardware, they have yet to achieve widespread success despite their bold claims. Critics hope that Apple's 'Apple Intelligence' might reshape the narrative surrounding AI devices. The article delves into what to anticipate from Apple's event, covering both expected and unexpected features.
The iPhone 16 will mark Apple's inaugural generative AI smartphone. While no significant design changes are expected, akin to the 2017 iPhone X, the iPhone 16 and 16 Pro models will feature minor improvements, such as a dedicated 'Capture' button for taking pictures without the touchscreen. The Action button, previously exclusive to Pro models, will now be available across all iPhone 16 models. The design might see vertically aligned lenses on the iPhone 16 and 16 Plus.
This year's iPhone lineup will also see slightly larger screens, with the Pro model growing to 6.3 inches from 6.1 inches, and the Max version increasing to 6.9 inches from 6.7 inches. The iPhone 16 series will also boast enhanced ultra-wide cameras, especially the iPhone 16 Pro, which will upgrade to a 48-megapixel ultra-wide camera. The 5x zoom telephoto lens, previously limited to the Pro Max, will be included on the Pro model this time.
As expected, all iPhone 16 models will be powered by a new A-series chip, promising modest performance and efficiency gains. They will also feature larger batteries and more memory to support Apple Intelligence. The Apple Watch Series X or Series 10 (depending on Apple's marketing choice) might introduce a larger 49mm screen option and a thinner design. Internal upgrades could include an updated ECG/heart rate sensor, improved water resistance, and new watch faces.
Apple might also introduce sleep apnea detection as a new health feature for the Apple Watch. Alongside the Series X, two other Apple Watch models are anticipated: a high-end Ultra model with a faster processor and enhanced health features, and the SE model, designed to attract new users with its affordable price, colorful options, and a new plastic chassis.
Apple is also addressing the competitive wireless headphone market with a new budget AirPods model, inspired by the AirPods Pro but lacking active noise cancellation and advanced features. This model aims to capture the affordable truly wireless earbud market. A mid-tier AirPods model might offer a speaker on the case, Find My support, and noise cancellation. An updated version of the AirPods Max is also expected after four years without any upgrades.
The article discusses the possibility of a new iPad mini model with minor upgrades, catering to users who prefer a compact iPad. The article concludes with a discussion about Apple Intelligence, which made its debut at WWDC 2024. Apple Intelligence, a suite of AI features, represents a potential game-changer for Apple, particularly as its products have been criticized for stale designs and lackluster features. Despite attempts by Microsoft, Google, and startups like Humane, AI-powered devices have not yet resonated with consumers. Apple's success with Apple Intelligence could determine if AI is a transformative technology or just another fad.
The launch of the iPhone 16 will be a crucial test for Apple Intelligence, as the company aims to convince consumers that the new AI features justify an upgrade. Apple Intelligence is expected to include enhanced Siri and writing tools, but its overall implementation will be crucial to its success. Apple's approach to Apple Intelligence might be gradual, starting with the US market before expanding to other regions. Additionally, some features might be rolled out in phases over the coming months.
Source: What to expect (and not) from Apple’s “It’s Glowtime” event