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Abhishek Banerjee, the talented actor known for his roles in films like 'Stree 2' and 'Paatal Lok', has candidly admitted to employing PR strategies to promote his work. In a recent interview, he revealed that he paid PR firms to circulate positive articles about him after the release of 'Stree 2'. While acknowledging this strategic move, Banerjee also emphasized that the overwhelming fan love for his performance organically generated significant buzz, ultimately eclipsing the impact of paid PR efforts.
The actor shed light on the complexities of PR in the entertainment industry, highlighting the inherent challenge of discerning between genuine buzz and strategically generated press. He expressed his frustration with the perception that any positive coverage, even when organically driven, is often attributed to paid PR. This, he admitted, was a drawback he personally experienced, particularly after the success of both 'Paatal Lok' and 'Stree 2'.
Despite investing in PR, Banerjee ultimately recognized that the most effective form of promotion stems from genuine audience engagement. He recounted how, after the release of 'Stree 2', fans took to social media, sharing photos, videos, memes, and stories about the film and his performance. This grassroots movement solidified for him that genuine audience excitement trumps any orchestrated PR campaign. However, he also acknowledged the ironic reality that even organic buzz is often perceived as paid promotion by those who are unaware of its genuine origin.
Banerjee's revelation comes at a time when the entertainment industry is grappling with the increasing prevalence of PR manipulation and the blurring lines between genuine public sentiment and manufactured online buzz. While he admits to engaging in PR practices, his candid reflection on the effectiveness of organic audience engagement offers a valuable perspective on the power of genuine appreciation and the challenges of navigating a media landscape where authenticity is often obscured by strategic campaigns.
Source: Stree 2 Star Abhishek Banerjee Admits He Paid PR After Film's Release: 'Thode Paise Kharch Kiye...'