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The Uttar Pradesh government has introduced a new digital media policy aimed at regulating online content and fostering government initiatives. The policy, which came into effect recently, encompasses a wide range of measures designed to shape the digital landscape in the state.
One of the key features of the policy is the establishment of a framework for regulating online content. The policy grants the government the authority to take legal action against individuals or entities posting 'anti-national or derogatory' content online. This provision raises concerns about potential censorship and the definition of 'anti-national,' which could be open to interpretation and misuse.
Another notable aspect of the policy is its focus on influencer marketing. The government has outlined a scheme to pay social media influencers up to Rs 8 lakh per month for promoting government schemes and initiatives. This initiative aims to leverage the reach and influence of social media personalities to disseminate information about government programs and policies. However, critics argue that this approach could incentivize influencers to prioritize government agendas over independent content creation.
The policy has been met with mixed reactions. Supporters view it as a necessary step to combat misinformation and promote positive social change. Critics, on the other hand, express concerns about the potential for censorship, the blurring of lines between government propaganda and genuine information, and the erosion of media independence.
The Uttar Pradesh digital media policy serves as a testament to the evolving relationship between governments and the digital sphere. As social media platforms continue to exert a growing influence on public discourse and opinion formation, governments are increasingly seeking ways to regulate and shape the online landscape. The policy's provisions, particularly those related to content regulation and influencer payments, highlight the complex challenges and ethical considerations involved in navigating this evolving terrain.
Source: Explained: What Is Uttar Pradesh's New Digital Media Policy 2024?